I was approached initially by Quality Gold Jewellers for this project to rebrand their company with a new logo and wordmark. The response to the direction I was taking lead me to become the Art Director for their brand and roll out a plan to help Quality Gold Jewellers differentiate themselves in the market. This began by creating a website as none of their competitors had one. Quality Gold Jewellers wanted to have the ability to engage with its customers, so I implemented a social media strategy. Instagram was the perfect outlet to showcase their jewellery. Inspired by the colors of the branding, I chose to focus on photography that would match and enhance their brand. (On-going project as Art Director).


Photography, Logo Design, Brand Identity, Art Direction, Web Design, Social Media